THE PREFERRED CASH DISCOUNT PROGRAM
ZERO FEE MERCHANT PROCESSING
ABOUT PLATINUM CHOICE BANCARD CASH DISCOUNT PROGRAM
The Cash Discount Program from Platinum Choice Bancard helps merchants to offset some or all of their merchant service fees without increasing the overall rates.
Platinum Choice Bancard uses proprietary technology that allows merchants to implement service fee to their customers within the guidelines of Visa, Mastercard, and processor regulations.
Merchants can still serve customers who wish to avoid the services fee,by offering discounts to these customers if they pay with cash. With this method, merchant’s posted rates will become the rate for customers who pay with cash, and all others will see a line item added to their receipt.
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ONCE YOUR APPLICATION IS APPROVED, YOU WILL RECEIVE:
A ready to installed custom made SIGN, to notify customers about the required cash discount
Frequently Asked Questions
Platinum Choice Bancard Cash Discount Program is most ideal for businesses with low ticket sales or businesses that are passing their merchant processing fees to the customer.
The Dodd-Frank law prohibits a payment card network such as Visa or Mastercard from inhibiting the ability of anyone to provide a discount for payment by cash, checks, debit cards, or credit cards. Hence, as stated by the Federal Trade Commission in May of 2011, surcharging and cash discount are legal.
Platinum Choice Bancard’s Cash Discount Program can help businesses that are impacted by high processing costs save money by virtually eliminating their monthly card processing fees. Please use our calculator for illustration.
To correctly implement a Cash Discount program, you don’t need to change any of your prices. We will provide signage which you can post that states that all transactions now carry a 4% customer service charge. The proprietary technology is provided by Platinum Choice Bancard. Any consumer who pays with cash, will have this fee waived. Your posted prices are your cash prices. Consumers who pay with a method other than cash will see a 4% cash discount fee listed on their receipt at the register, which we had programmed into your terminal.
sThere has always been a stipulation in the Visa and Mastercard regs that allow for a discount when paying with cash. While this may seem like an issue of semantics, It’s simply adhering to the wording of the Visa and Mastercard regulations that allow the cash discount program to be implemented.
Here’s the verbiage specific to both Visa and Mastercard Rules and Regulations:
From Mastercard Rules 15 November 2016
5.11.2 Charges to Cardholders
A Merchant must not directly or indirectly require any Cardholder to pay a surcharge or any part of any Merchant discount or any contemporaneous finance charge in connection with a Transaction.
A Merchant may provide a discount to its customers for cash payments.
A Merchant is permitted to charge a fee (such as a bona fide commission, postage, expedited service or convenience fees, and the like) if the fee is imposed on all like transactions regardless of the form of payment used, or as the Corporation has expressly permitted in writing.
From Visa Core Rules and Visa Product and Service Rules – 22 April 2017
18.104.22.168 Discount Offer – US Region and US Territories In the US Region and a US Territory, a Merchant may request or encourage a Cardholder to use a means of payment other than a Visa Card or a Visa Card of a different product type (e.g., Visa Classic Card, Visa Traditional Rewards Card, Visa Signature Card) than the Visa Card the consumer initially presents. Except where prohibited by applicable laws or regulations, the Merchant may do so by methods that include, but are not limited to: Offering the consumer an immediate discount from the Merchant’s list, stated, or standard price, a rebate, a free or discounted product or service, or any other incentive or benefit if the consumer, who initially presents a Visa Card, uses instead another general purpose payment card or another means of payment.
No, it’s not. Although it seems similar, it is actually very different, particularly in the eyes of Visa and MasterCard. Surcharge is allowed in all but 10 states (California, Colorado, Connecticut, Florida, Kansas, Maine, Massachusetts, New York, Oklahoma and Texas, plus the U.S. territory of Puerto Rico).
The Surcharge carries with it several stipulations:
- Only credit cards may be surcharged – no debit cards
- Signage must be posted for at least 30 days prior to implementing a surcharge alerting your clientele
- There is a 4% maximum that can be imposed
- Surcharging is only allowed in states where the program has not been excluded
There are no limitation with Platinum Choice Bancard Cash Discount Program as you are not implementing an additional fee for accepting a credit card, you are providing a discount for those who pay with cash. This is a clear distinction, and one that Visa, Mastercard, and the courts have agreed upon.
When a fee is incorrectly applied to a transaction, any additional fee charged to those consumers using a credit card is labeled a Surcharge and that is expressly forbidden by Visa, Mastercard, and the processing provider without taking very specific steps (see previous question). The way around this process is to allow us to automate a Cash Discount Program for you which is different than the Surcharge. We will automate your equipment so that the 4% Service Fee is automatically added for those customers using any method of payment other than cash (essentially credit cards), but those who pay with cash receive a discount.
By utilizing the Platinum Choice Bancard Cash Discount program, we establish proper pricing for you to ensure you stay within all stated guidelines.
In fact, surveys have shown that over 80% of respondents stated they wouldn’t think twice about paying 4% Service Fee (only $1.00 on a $25.00 transaction) for the convenience of using their credit card rather than carrying cash. And we all know that fewer and fewer of us are carrying cash these days…and everyone loves the rewards associated with their credit cards.
If for any reason you wish to discontinue the Platinum Choice Bancard Cash Discount Program, we will immediately change you back to traditional Interchange Pricing.
Platinum Choice Bancard was formed with the intention of acting in the best interest of our merchants, saving our clients millions of dollars each year. The Swype Fast Cash Discount Program creates a path to save our clients even more money each month.
Most merchants will see some small fees on their bill as it’s hard to get every transaction to zero out completely based on all the variances in the Interchange billing structure. That said, we typically see the monthly fees drop down below $100 per month.
INDUSTRIES USING PLATINUM CHOICE BANCARD ZERO FEE CREDIT CARD PROCESSING
With Platinum Choice Bancard Zero Fee Credit Card Processing, Utility companies are able to also serve customers that choose to pay over the phone or online with credit cards while have the opportunity to reduce their processing fees to almost nothing.
Gas stations have been using a Cash Discount program for quite some time and charging up to 10 cents per gallon when using credit.
With Platinum Choice Bancard Zero Fee Credit Card Processing, any type of retail stores can save thousands annually by cutting out their credit card processing expense completely.
Bars & Nightclubs
The credit card processing rates for establishments such as bars and nightclubs are significantly high. By implementing Zero Fee Credit Card Processing, your business can save a lot.
Auto Dealers & Services
With Platinum Choice Bancard Zero Fee Credit Card Processing, dealerships have the right solution to accept credit cards without hurting their profits.
Legal & Professional Services
With Platinum Choice Bancard Zero Fee Credit Card Processing, professional services such as attorneys, accountants and consulting services can now send online invoices to clients or accept retainers securely without the fees.
Healthcare & Wellness Services
With Platinum Choice Bancard Zero Fee Credit Card Processing, health practitioners can collect collect co-pays, DME purchases, and treatment payments without the credit card bill, and protect their profits
With our program, you can accept rental payments and deposits easy, without the high credit processing fees.